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Harper Yi

I'm a Brooklyn-based marketing professional with expertise in entertainment and lifestyle content. Entertainment helps shape the way we see the world and ourselves. I work to make great entertainment successful, sustainable, and accessible.

I currently work at Digital Trends, a media company dedicated to humanizing technology. As an Integrated Marketing Manager there, I help brands align with highly-engaged audiences who are interested in products and technology that can make their lives more full.

I make captivating copy, exciting branded content solutions, dynamic sales and marketing collateral, and a great addition to any karaoke party.

I launched my marketing career at The Walt Disney Company where I developed cross-platform branded entertainment and media advertising package. As an undergraduate at William & Mary I studied Psychology and Marketing and interned at Fortune 500 companies like Gannett.

I also serve as Hospitality Chair for the She Runs It Multicultural Alliance, working to make the advertising and marketing industries more inclusive and diverse.

 

Experience

  • VidMob - Sales Marketing Manager

  • Rogue Sunday - Associate

  • Tandem Pictures - Manager Social Media Strategy

  • Remezcla - Associate Manager of Integrated Marketing

  • Disney - Sales Development Analyst

  • Disney - Sales Development Intern

  • Canary - Marketing Intern

  • MTV Insights - Inner Circle Trendspotter

  • OFI Global Asset Management (formerly OppenheimerFunds) - Social Media Intern

  • Gannett Co. Inc. - Marketing & Promotions Intern

Education

B.A. in Psychology from The College of William & Mary

Minor in Marketing. Additional coursework in Cultural Theory, Organizational Behavior, and Gender, Race, and Class Studies.

 

Expertise

Affiliation

  • Sales Marketing

  • Entertainment

  • Project Management

  • Marketing

  • Branded Content

  • RFP Response

  • Kid's Media and Products

  • Internet Culture

  • Cultural Theory

  • Psychology

She Runs It

  • Multicultural Alliance - Hospitality Chair

  • Young Executive - Member