quotes in the media
BOOKS
An Ordinary Age: Finding Your Way In A World That Expects Exceptional (2021)
Forthcoming: All The Gold Stars: Reimagining Ambition and the Ways We Strive (2023)
articles
GLAMOUR - Style After Social Distancing Isn’t About Comfort— It’s About Pleasure (2021)
SELF - 9 Ways to Keep Your Social Life Alive While Stuck At Home (2020)
Harper Yi
I’m a partnership strategy and marketing professional who creates exciting revenue and storytelling opportunities across channels. My brand partnership concepts have resulted in millions of dollars in booked revenue. With experience from Fortune 500 Companies (Disney, Gannett, Omnicom) and innovative start-ups, I’ve got the strategic mind of a marketer, the vision of a creative, and the revenue-orientation of a salesperson.
With an educational background in psychology and a knack for understanding each part in a whole, I am excellent at developing robust, multidimensional programs while keeping teams in alignment with minimal friction. I’ve worked to build outstanding products and client solutions, boost team efficiency, and dramatically improve cross-functional collaboration.
I have experience working in a variety of industries including fintech, entertainment, media, AI, and advertising. My clients and programs have covered an even broader range of industries including auto, toys, alcohol/spirits, beauty/personal care, fashion, hospitality, financial services, and more.
Beyond technical skills and industry expertise, I work to champion DEI and discuss cultural issues. I serve on the William & Mary Asian Pacific Islander Middle Eastern (APIM) Alumni Advisory Board, have served on the She Runs It (fka Advertising Women of New York) Multicultural Alliance committee, and occasionally pop up in media pieces relating to lifestyle, culture, career, and personal development.
Experience
IFundWomen - Strategic Partnerships Manager
IT Services Contractor - Branding & Proposals Lead
The Canary Film Project - Associate Producer
Omnicom - Serino Coyne - Marketing Manager
VidMob - Sales Marketing Manager
Rogue Sunday - Associate
Tandem Pictures - Manager Social Media Strategy
Remezcla - Associate Manager of Integrated Marketing
Disney - Sales Development Analyst
Disney - Sales Development Intern
MTV Insights - Inner Circle Trendspotter
OFI Global Asset Management (formerly OppenheimerFunds) - Social Media Intern
Gannett Co. Inc. - Marketing & Promotions Intern
Education
B.A. in Psychology from The College of William & Mary
Minor in Marketing. Additional coursework in Cultural Theory, Organizational Behavior, and Gender, Race, and Class Studies.
Leadership
W&M Asian American Pacific Islander & Middle Eastern aLumni Advisory Board
Inaugural Boardmember
Expertise
Affiliations
Strategic Partnerships
Cross-functional Project Management
Stakeholder Management
Creative Development
Storytelling
Sales Marketing & Client Services
Deck, Collateral, and Presentation Development
B2B2C, B2B, and B2C Marketing
Entertainment & Lifestyle
She runs it
Southeast Committee
Previously: Multicultural Alliance Hospitality Chair