Re-discover the world through rose-colored glasses.
Guess Eye Candy Eyewear
Guess Eye Candy eyewear was launching in the US, UK, Italy, and France. Guess was interested in working with Disney's Maker Studios to develop interesting creative around their eyewear. Unlike many of our typical clients, Guess has expertise in working with influencers and creative direction. We recalibrated our pitch to focus on our ability to bridge the gap between Guess' high-end, fantasy-driven O&O brand voice and the real-life experiences of Guess customers. To do this, I pitched unique, quirky executions that aligned with their eye-wear target demographic. We sourced all the talent from our extensive network, inclusive of European creators in the target countries, and managed communication between the brand and the creators. This cross-platform campaign also included social executions across Instagram and Facebook.
This project involved
Cross-Functional Team Managagement
Fashion Marketing and Advertising