Hygge means comfortable. Hygge means cozy.

FROZEN on Broadway x Maman

Hygge is the Scandinavian concept of being comfortable, cozy, and content in the cold months. It’s also the subject of one of the songs written for the Broadway Musical version of FROZEN. For International Hygge Day, we worked with iconic NYC-based cafe and bakery, maman, to create special menu items inspired by FROZEN on Broadway and giveaway prize packs complete with tickets to see FROZEN on Broadway with an Instagram sweepstakes.

This project involved

Skills

  • Campaign Development

  • Local Business Outreach

  • Project Management

Expertise

  • Partnership Strategy

  • Event Planning

  • Social Media Strategy

  • Entertainment & Tourism Marketing

 
 

User Generated Content

About Frozen on Broadway